Although online shopping has taken hold of consumers, brick-and-mortar stores can still earn a fortune. For millions of consumers, nothing beats being in a physical store and having the ability to see, touch, and feel the products they are interested in buying. According to the Color Marketing Group, a whopping 85 percent of consumers make purchases based on color.
Additionally, the surrounding colors can influence purchases because they have such a profound effect on emotions. Below, we look at retail store areas that need a paint job and offer advice on the best colors for the task.
The fascinating thing here is that the color of paint you need for the exterior of your store depends entirely on what you sell and changes from one industry to the next. For example, blue is an excellent choice for a men’s clothing store, whereas bright colors like yellow are ideal for toy stores, as they attract children who in turn drag their unfortunate parents into the store!
Beauty salons and boutiques with a female target market need to concentrate on soft, “feminine” colors, such as coral, different shades of pink, pastels, or turquoise. Finally, retail stores that specialize in the sale of art, gifts, and flowers should consider colors that reflect flair, such as magenta, pale blue, and plum.
Your goal should be to comfort and calm customers; this is especially important during busy periods when people tend to panic and chaos ensues. Therefore, you should consider warm colors like browns and oranges to reassure people. Happy customers are more likely to remain in your store, thus increasing the chances of them making a purchase.
Greens and blues are also an option, as they calm customers. During extremely busy spells, this could be the difference between a big rush that causes people to leave and relative order that ensures customers stick around to complete their purchase.
Aisles and Stands
Even the place where your products are situated can be transformed with the right paint color scheme. Ideally, you will have some reds and yellows in place in these areas, as they grab the attention of customers and stop them in their tracks. According to retail design experts, yellow is the first color perceived by the retina while red is associated with stopping, regardless if it is for an emergency vehicle, traffic signal, or store design.
Yet it is also important to be careful when using bold colors, as an abundance of red can agitate shoppers. The products you’re selling also dictate the paint color chosen. For example, if your products feature busy and bright patterns, choosing plain colors as a backdrop is a good idea, as you don’t want to overpower the product’s colors.
Where You Need Paint
As a retail store owner, you have to think carefully about where you need to paint and the colors that should be used. Bright, cheerful colors can bring life to a store, but too much can ensure the products are lost in a sea of brightness. Contact a professional to learn more…