A brand is something customers identify with a business or product. You only need to look at major corporations, such as McDonald’s, Coca-Cola, and Apple, to understand the importance of brand identity. Branding makes your business recognizable and allows it to stand out from the crowd.
As Apple has shown, you don’t even need to create the best products to be the Number 1 brand in terms of sales. While this doesn’t mean you get away with sub-par service, it does ensure your rivals have to work even harder to usurp the throne. Businesses that are not on top generally have one thing in common: They don’t pay enough attention to commercial painting projects involving their company. They look at it as “just a paint job,” and this is a huge mistake. Below, we look at how you can turn this paint job into an extension of your brand.
Successful companies know that every single thing they do must be connected in some way to their brand, and color plays a big role in brand identity. Let’s take McDonald’s logo as an example again; red and yellow are synonymous with the brand, from the company logo to the costume worn by Ronald McDonald, the symbol of the organization.
Go into any McDonald’s restaurant and you’ll see that red and yellow continue to play a major part in the company color scheme. Imagine walking into a McDonald’s restaurant decorated in blue and green. It simply wouldn’t look the same, and you wouldn’t “feel” as if you were in one of the company’s branded fast-food locations; you might not even trust the food. If your company uses certain colors in its logo, stationery, etc., make sure these colors are used in commercial painting projects.
Another crucial component of branding is the spreading of a clear message. Your company should have a clear unique selling proposition and illustrate this in its various calls to action. The purpose of the message should be to show the benefits of choosing your product or service over that of your competitors.
This could be achieved in the form of a slogan. Therefore, you should consider adding a slogan in the midst of a commercial painting job. At CBP of Arizona, our professional contractors know how to add such a slogan to keep it in line with your brand and not make it appear too garish.
When embarking on a commercial painting project, don’t allow your business to look like everyone else’s. Too many companies abide by the stale corporate look that blends in with every other business on the block. What you need is a contractor with the ability to create a unique look for your business while still ensuring the final outcome remains in-step with your company’s brand identity.
CBP has worked with hundreds of businesses in the Phoenix metro area and is a company that knows the importance of brand identity. Whether you want a color scheme that fits in with your brand, builds on a unique logo, or sends a clear message, CBP should be your first call.